Digital Marketing - Making Connections On Social Media

There are 2.6 billion social media users around the globe.

77%+ of B2B purchasers will speak to a salesperson only after they have done their own research.

55%+ of buyers will do research via social media, before purchase.

It's time to spruce up your digital communication strategies and ensure you are reaching the right audience. Retail Connections will help you strengthen your online marketing strategies to identify, build, and target the right audience, with the right message, at the right time.

Integrate your Digital Marketing strategy and optimize your marketing channels with SEO, SEM, Social Media Marketing, Display, PPC, Email Marketing, On-Site development, Videos, powerful Content & Creatives.

Making the right connections on social media!

Integrated Digital Marketing

Customers are changing and so are the touch points of marketing communication. We help you to devise an integrated marketing strategy across all your channels to communicate and leverage your campaigns for higher ROI value.

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How we work

Retail Connections will work with your marketing teams to design a totally integrated digital marketing strategy as per your brand persona. Our team will help you gain valuable customer insights to design your marketing strategies to suit ongoing market trends and customer choices. We can assist you right from building your social media strategy, making your brand presence visible online, designing creative content to social listening; being your eyes and ears on various platforms and keeping a corporate watch over your various social media.

Designing a new website or developing your present one further, optimizing it with the best SEO, SEM, adding E-commerce or engaging customers through digital marketing initiatives, creatives, etc. ….it is now easily done - we are just a call away!

Leave your digital marketing worries to us!

Are you new to Digital Marketing? Or worried about where your customers will come from? How you will generate quality leads?

Have no worries! An effective digital marketing strategy can get you ahead of your competition tremendously.

We will suggest the tools best suited to your business, customer profile and long-term brand vision. Our digital marketing solutions are custom built to suit your needs. Join the ranks of top brands who are effectively using digital marketing to increase their sales and brand awareness.

Do you want a free website audit?

Are you getting found on searches? How healthy is your website? Find why you aren't getting enough traffic or sales.

Write to us for a free website check

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SEO

70-80% people online ignore paid search results, choosing to only click on organic search results.

Search engine optimization (SEO) is one of the most effective digital marketing strategies. It is the process of driving adequate traffic to a website through search engines using various SEO tools which providing the website higher page ranks.

75% of people never scroll past the first page of search engines.

So you do want your website to rank on the top pages. Imagine being on pages down the list….you likely to have very limited or no business being generated from your website.

SEO helps you to also generate better leads. 57% of B2B marketers state that SEO generates more leads than any other marketing initiative. As compared to traditional outbound leads such as cold calling and direct mail (which have a close rate of 1.7%), leads from search engines have a significantly higher close rate (14.6%).

We optimize your website so that search engines can index them and rank them to top of the search results and achieve high rankings in the major search engines. A well planned SEO strategy and content marketing will help you to see exponential growth and much lower Cost Per Customer Acquisitions (CPA) in the long term.

An experienced team with the training, knowledge, and expertise to make the internet work for you will make all the difference. Contact us today!

Search Engine Marketing (SEM) & PPC

If you want to strongly boost traffic, clicks, conversions and not just depend only on SEO which offers results in the long term, then SEM (Search Engine Marketing) will bring you fabulous returns.

A good agency will ensure your money is put in the right places and maximize the return on your investment by increasing traffic to your site, leads or creating brand awareness with measurable results.

Pay per click (PPC) is a fast return marketing tool of digital advertising in which a business can place advertisements on top search engine position to promote the business online. It is especially beneficial for those looking to increase traffic to a website over a shorter period of time.

PPC allows your business to target ideal customers based on the keywords they search, demographic info, and more. The rates are determined by the number of viewers that click on the advertisement, who are then redirected to the promoted landing page. The good thing is you only pay for the clicks. PPC succeeds when the best industry specific keywords are used and a suitable supporting ad copy is in place to drive the right viewers to click through and learn more. These to-be-paid-for-click-ads appear in search results labelled “Ad”, and at the top of the page, when the specific keyword/s is searched for.

If you are ready to give your online presence that boost and be high on visibility for searches related to your space and beat the competition, contact us today!

Social Media Marketing

77% of people have at least one social media profile in the US.

Facebook

As of Q1 2020, there are 2.6 billion monthly active Facebook users.

India sees over 280 million Facebook users, making it the top country for Facebook audience size.

Marketers are today using Facebook as the primary content distribution channel.

Instagram

As of April 2020, 35% of global Instagram audiences were between the ages of 25 and 34.

U.S. has the most Instagram users, reaching 120 million users as of April 2020. India was ranked second and Brazil third.

Women accounted for 56.4% of Instagram users in the U.S. as of February 2020.

As of Q1 2020, Pinterest had 367 million monthly active users worldwide.

Social media marketing uses social media channels such as Facebook, LinkedIn, Instagram, Youtube and Twitter to allow your business to reach more customers and boost brand awareness. It is also used to increase site traffic and ultimately conversions.

Knowing which channel to use and building an integrated strategy to suit your budget can be a challenge. Call us today for an effective ad strategy and watch your brand goals touch new heights.

Social Media Management
Social Media Marketing & Advertising
Social Media Brand Management
Online Review Management

Content Marketing

40% marketers say content marketing is a very important part of their overall marketing strategy

Successful online marketers describe content marketing as their most effective SEO tactic. The content you provide for your brand can help you to connect with your customer, increase traffic and build your brand online.

Without good quality content your website wont rank in search engines. Based on your target keywords, informative, compelling and customised content can be designed to achieve your business targets. Good quality contents together with well optimized SEO, social media marketing and other online media options can put your brand on the top.

The Retail Connections team will help you with creative content for your social media channels and also ensure a website that truly stands apart from its competition and delivers results.

Email Marketing

The number of global e-mail users is set to grow to 4.48 billion users in 2024.

Email Marketing helps to increase brand awareness, site traffic, promote products and services or generate leads. Email marketing is known to have the highest return on investment for small businesses and marketers the world over are using it to connect with their audiences. A personalized, well designed email campaign can drive traffic and high ROI.

Call us to manage – create engaging email campaigns and designs and send & analyze your email marketing campaigns.

Website Design & Development

Make your website work while you sleep.

That’s right!

Your website is an asset that can help you continuously generate business even when your office is shut. A well-designed website serves as a constant and continuous brand ambassador for your brand, working non stop to reach out to customers and stakeholders. Needless to say, there are millions of website in competition. So, it is important to have your website not just stand out in terms of attractive and pleasing design and content but also be geared to reach your target customer.

Call us for your E-commerce needs, web development, site experience management and more.

Video Marketing

87% of video marketers say that video has increased traffic to their website and generate leads.

84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

93% of brands got a new customer because of a video on social media

Clearly videos today are a powerful tool to market your products. Video has become the most commonly used format in content marketing, overtaking even blogs and info-graphics.

Video marketing is a highly effective strategy to convert passive visitors to active ones when communicating a service, showcasing a new product or trying to appeal to and convert your target audience.

Data also indicates that millennial consumers show the strongest preference for video content from brands. Most marketers who use video say that it’s an important part of their marketing strategy.

Are you missing out on this channel?!!

Retail Connections can help you design the most engaging videos to market your products and services on the online channels.