I for one am excited that the Government is re-looking at the FDI norms in retail. And it has opened the door slightly ajar for more international brands to explore Indian markets.
While it may not create major ripples in the Indian job market in the short run, it certainly looks like its time for local manufacturers to pull up their socks.
Which is a good thing really - if it weren't for competition we'd still be using extra large and ungainly mobiles or using power inefficient consumer goods. While all the discussion on how FDI changes will affect the Indian market takes centre stage, the truth of the matter is that the Indian market is diverse and extensive in volume and there is no dearth of market for the right kind of products. Marketeers who know their markets and understand their customers, will reinvent their product and marketing strategies to explore, strengthen their offerings and grow.. With a population of diverse income capita and needs, smarts brands will survive and thrive.. Now,, isn't that what marketing is all about?!
While doing her day job at a law firm,Uppma started her tea business 'Chai Walli' which literally means a female tea seller, a little over two years ago. But she inherited her passion for tea from her grandfather, a doctor specialising in herbs and spices.
“My grandfather is an Ayurvedic doctor and he used to make this Ayurvedic tea at his medical dispensary. He taught me the art of Ayurvedic tea."
“Wherever I go I make tea… My parents' number one request is 'Uppma, make some tea.' When my brother got married, I think I would have made a thousand cups of tea for all the guests. Even when I went overseas to Austria on a scholarship, I used to make tea for everyone. It was a way of bringing people together," she says.”
Uppma said because the tea has a huge significance in the Indian culture, she wants to share it with the people everywhere. “In the Indian culture people come together through tea. Whether it’s a happy occasion or a difficult moment, tea is all pervasive. I tried, but couldn’t find many good tea places in Australia.”
That’s when the business idea was born.
"I decided to take it into my own hands and start my own tea business to share the Indian culture of tea.
“I started going to markets to share our family tea there. We always sold out and that’s when I realised, I had something special in my blends that I wanted to share with the wider Australian community,” she says.
NEW DELHI: India is expected to push for a new approach to tariff cuts at the 16-country trade bloc to prevent China from flooding its market with cheap goods. The commerce department is working on ways to give minimum tariff concessions to Chinese goods and delay the concessions by a long number of years even as it allows imports from other member countries at lower duties.
As part of the Regional Comprehensive Economic Partnership (RCEP) trade negotiations, India is looking to tre ..
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A step in the right direction!
The Maharashtra Government has taken the first steps to creating an efficient and seamless retail trade opportunity and to boost economic competitiveness of the State's economy by promoting retail enterprise. Download the Maharashtra Retail Trade Policy 2016 for more details.